The idea to make February ‘Fizz Free’ began in the London Borough of Southwark in 2018. The concept was simple: encourage families to take a few weeks without reaching for a can of pop.
Prevention matters to dentists, because we see the damage these drinks do every day. The sugar they are packed full of is a big contributor to the problem of obesity. But it is the single main cause of tooth decay.
Fizzy drinks are the largest single source of sugar for children aged 11-18. And the decay they fuel is what impacts on school readiness, confidence, and future employability. (more…)